Marketing From The Heart: Issue # 33

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Marketing From The Heart: Issue # 33
Copyright © Zerald Communications Corporation 2003
http://www.zerald.com and www.profitmachine.net
All Rights Reserved. By Tom St. Louis -
Canada’s Marketing Wizard September 5, 2003
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Greetings, fellow marketers: Just a brief note on a couple of
subjects. First of all, Nick Hooper received a lot of calls and
e-mails regarding his special offer of an ICA (Internet
Communications Audit). He had some nice things to say about the
people he met through Marketing From the Heart. Nick said that
he would be willing to extend his offer one more time, so here
it is:

If you're considering getting a new website or already have one
but are not completely satisfied with its results then you need
Nick's Internet Communications Analysis (ICA). He does a thorough
audit from top to bottom and then makes clear concise
recommendations on improving your marketing strategy. The
regular fee is a bargain @ $450, but for my members, he is
offering it for only $225 (50% off) if you are one of the first
three to respond.

Contact Nick directly at:
416-261-5757
nick@123web.ca

The other thing is that I want you to understand positioning.

The more I look at the marketing activities, collateral materials,
brochures and websites of most companies, I'm struck by the
fact that they are persisting in one of what I call the
"Big Marketing Illusions". The big marketing illusion
is that people want to hear all about you. They don't. So when
you want to describe your services -- stop! Ask yourself if you
would want to hear someone drone on in a self-serving way about
their self, their company, their honesty and integrity, etc.
You would not!

The trick to positioning is "engineering perceptions". How
do you get someone to perceive you the way you want? Not by
TELLING them, that's for sure. The only way I know that works
is to lead them to conclude certain things about you. That's
positioning.

If you want to find out how to do it, go to
www.profitmachine.net and get your free copy of
the "The 5 Fundamentals of Marketing". I go into some detail
about what positioning is and how to do it.

You can also hear an excellent interview with Larry Levin
and myself on "A Certain Way", which is his Internet radio show.
Larry and I discuss the all of the 5 Fundamentals, including
positioning. Here's the link:
http://www.acertainway.com/audio/05-16-03.mp3
If the link does not work for you, go to
http://www.acertainway.com
and look in the audio archives for the May 16th show.

Until next time,

Tom St. Louis

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P.S. If this issue of Marketing From The Heart has been
inspiring, useful or thought-provoking, please take a moment
and forward it to your friends and associates.
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