Marketing From The Heart: Issue # 32

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Marketing From The Heart: Issue # 32
Copyright © Zerald Communications Corporation 2003
http://www.zerald.com
All Rights Reserved.
By Tom St. Louis - Canada’s Marketing Wizard
August 11, 2003
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Long time no speak!

I've been in the process of reinventing my business and myself.
For years, I sold strategy to small to mid-sized businesses.
Now I give them away.

After years of experiments in the best way to help my clients
get results, I tried a lot of different approaches. I worked
on a contingency basis. I sold ongoing strategy and support
on a monthly retainer basis. I did Marketing Audits with
outrageous satisfaction guarantees. And, I created the
“Double Your Business in 180 Days” program, which came with
a 1000% guarantee.

But no matter what approach I took, a lot of the best
strategies were never implemented. The ones that were
implemented had a big impact. Sometimes as much as 300%
increase in revenues in a short span of time. It was
dramatic. It was exciting. I enjoyed the kudos from my
clients ... but I was still not satisfied.

Do you want to know why so little consistent implementation
is going on? It's simple. There are two drivers of this
behavior and they feed off each other. First of all, the
average person is bombarded by over 3000 commercial
messages daily – that's over a million per year. Secondly,
everyone wants to focus on what they love and are really good at.

For the past several months I’ve been working with a
dedicated team to create The Profit Machine™. It's a
very simple concept, really. We deliver great strategy,
implemented for you. We handle everything.

For our clients, we make sure that a well-positioned message
goes out to all your clients, prospects, circle of influence
people and perfect clients every month like clockwork. We
create a marketing calendar and do all the implementation.
Everything from updating the database to merging letters to
designing and printing postcards to stuffing and stamping
and sending.

Our team consists of graphic designers and writers, project
managers, database operators.

If you want to find out more, go to ttp://www.profitmachine.net.
And if you know someone who wants to grow their business and
doesn’t love marketing and implementation, let me know.

Oh, I almost forgot to tell you the very best part. Many
businesses can have great direct marketing plan fully
implemented for less than they used to pay for the great
strategies that were never fully implemented!

I think of The Profit Machine™ as 'should do' marketing. These
are the things that everybody should first do but usually don't
get around to. For example, if you've ever tried yoga or
meditation, you know that you would feel a whole lot better
if you did them every day. But do you?

The first priority in any good marketing plan is to regularly
communicate with all clients and prospects and influences. If
you are not taking care of that top priority, not only will
your whole business suffer, but the other marketing you do
will be relatively ineffective and definitely overpriced.

About Marketing From the Heart. I will still publish this
newsletter, with great marketing information, but not as
often. As before, if you have a question about your marketing,
please feel free to ask away. Your question and my answer may
be featured in an upcoming issue of 'Marketing From the Heart'.

Celebrity Endorsement

I have never endorsed anybody in my E-zine, but I know someone
special I want to tell you about. His name is Nick Hooper of
www.123web.ca/. He is a web developer extraordinaire.
I have worked with many web developers but Nick is unique in
a couple of very important ways. First of all, he does not
pretend that making a website is rocket science. He does not
pretend that changing a paragraph will take a long time and
should be billed by the hour.

In fact, several times Nick has made major changes to websites
I've been working on while we were talking on the phone.

Secondly, Nick has a marketing mindset. He does not make a
website just to look good. He knows how to make them do
something, like, for example, capture names and build a mailing
list, or SELL STUFF! Oh, and Nick has insider knowledge on how
to get a lot of traffic to your site.

If you're considering getting a new website or already have one
but are not completely satisfied with its results then you need
Nicks Internet Communications Analysis (ICA). He does a thorough
audit from top to bottom and then makes clear concise
recommendations on improving your marketing strategy. The
regular fee is a bargain @ $450, but for my members, he is
offering it for only $225 (50% off) if you are one of the first
three to respond.

Contact Nick directly at:
416-261-5757
nick@123web.ca
www.123web.ca

Until next time,

Tom St. Louis

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P.S. If this issue of Marketing From The Heart has been
inspiring, useful or thought-provoking, please take a moment
and forward it to your friends and associates.
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