Marketing From The Heart: Issue # 2

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Marketing From The Heart: Issue # 2
http://www.doublein26weeks.com
By Tom St. Louis
"The Shortest Distance Between You
And Greater Profits(tm)"
October 22, 2001
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Today's Tip: Multiply Your Referrals

About Referrals:
There's nothing better than a referral - a "free" customer who already trusts you, is ready to transact business with you and will refer others.
Many business owners depend on referrals to sustain their business, but do nothing to encourage or reward them. You'd be surprised how many referrals you are not getting - if you don't know how to acknowledge referrals and don't know how to reward them. (To see detailed information about how to ask for referrals, go to: http://www.zerald.com/master1.html)

Helpful Hint: Always acknowledge referrals with heartfelt thanks. And, reward referrals with a thoughtful gift. If you had to do one or the other, the acknowledgement is more important than the reward. A simple card with a message of thanks will let the referrer know that you appreciate it. They will appreciate that you took the time to thank them. (How many hand-written cards did YOU get last week?) And they will continue to refer!

Go to Issue # 3
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Strategically Reposition Your Company: If you want to
grow your business, you will need strategies and a "positioning" that eliminates your competition from consideration. To find out about a GUARANTEED consultation process that will allow you to explode your sales and leave all competitors in the dust, call: 416-269-4694 Toll Free 1-888-214-8314 or E-mail: response@zerald.com
"It's amazing how just a few simple recommendations from you has more than tripled my income. I wish I had listened to you earlier, as it [not listening to you] has truly cost me tens of thousands of dollars." Rob Sugar, Management Coach.
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