Marketing From The Heart: Issue # 11

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Marketing From The Heart: Issue # 11
http://www.zerald.com

By Tom St. Louis

"The Shortest Distance Between You And Greater
Profits(tm)"
January 23, 2001
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Today's Tip: Response Increasing Devices and Methods.

Dear Subscriber:

Last time we talked about print and Yellow Pages ads.
I made the point that to run a "Who We Are, What We
Do, How To Reach Us" is a prescription for low or no
response

So what is the answer? What do you have to do to draw
the highest response?

The most important thing by far, is to have a
Compelling headline. Nobody will respond to your ad if
they haven't read it. And, nobody will read it unless
you get their attention. That's why the headline is
the most important part of any ad you will ever run.

The second most important component of a winning print
ad is a reason to call you. It could be in the form of
an amazing discount or it could be a free information
booklet. Either way, if you capture people's attention
and give them a good reason to contact you, you
will see an immediate and significant jump in your
response.

Go to Issue # 12

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For the most powerful marketing strategies in history
and all the support you need to correctly apply them,
talk to Tom St. Louis, MARKETING STRATEGIST and Coach.
Services include copywriting, lead generation, strategic
repositioning and training. Phone: 416-269-4694
E-Mail: response@zerald.com Website: www.zerald.com
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