Dear Friend:
If you need to blog but know you will have a discipline challenge…or
if you already have a blog but are running out of steam, maybe I
can help you.
How would you like it if..
…instead of writing twice a week or once a day or twice a month…
which you may have a challenge getting yourself to do…
…instead you talked on the phone for an hour once a month to a
pleasant and engaging marketing pro?
Sounds a lot easier, doesn’t it?
I recently had a brainwave—
a blinding flash of the obvious
I was thinking of my most successful copywriting assignments. For example,
I wrote a half page ad one year that I licensed to a client for several
years.
All told, I billed them about $50,000 based on their media buys. That’s
more
than $150 per word. And they kept renewing because it kept on working
for
them.
What was the secret to the amazing pulling power of the ad? Mostly it
was
that I didn’t write it. I listened to what the client
was saying!!!
Duh!
Admittedly I was able to see deeper into the implications of what they
were saying than they could. I captured the things that were right in
front
of their noses but that they could not see.
When people try to write, too often they unconsciously assume a stiff
and formal tone. This does not work.
If you could just get into state and talk, you would uncover some great
content.
When I interview a person, I ask questions and follow up questions…and
MORE follow up questions…from different angles. I listen closely
and
draw you out…I capture every word on tape, transcribe it, edit it
punch it
up a bit..and voila…a powerful, persuasive and AUTHENTIC
message…
it sounds so real because…
IT IS REAL!
I’m not writing your stuff for you…I’m drawing your
stuff our of you.
The difference is huge.
In your blogging, you want an authentic voice, a voice that will put
people at
ease and compel them to keep reading and to keep coming back.
Right now, I am offering a new service for bloggers or wannabe bloggers
called
Extracted Content. I will interview you once a month and deliver an edited
set
of blog posts for you to upload. I will also offer a content development
plan
that will help position you as an authority in your market. And, I am
assembling
a team who can do all the uploading and article submission and link building
for you as well so that your traffic builds steadily.
To inquire further, call 416-269-4694. Or e-mail me directly:
moistlotus@gmail.com
If you are not sure that blogging is for you, send me an e-mail, and
I’ll flip
you a document called “Benefits of Blogging”. You might be
surprised.
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