What's the matter with the human race, anyway? Repeated studies show that as few as 1% and a maximum of 10% of seminar attendees or home study program buyers do anything at all with the information.

Isn't that appalling? These lazy louts should be rounded up and horsewhipped for squandering their opportunities, don't you think?

I don't. I have come to the conclusion that everything people do makes perfect sense -- including NOTHING! If those seminar leaders were so smart, why couldn't they create a format compelling enough that it would ensure their audience took action?

The answer lies in one of the laws of physics. Newton's Law of Inertia states that "in the absence of any outside force, a body at rest stays in a state of rest and a body in motion continues to move in a straight line at constant velocity".

What does this have to do with marketing? Everything! Inertia is what keeps you from moving and momentum will tend to continue, once you start to roll.

So what's the secret to establishing and maintaining momentum?

Read the law again. The secret is "an outside force". The average human needs repeated exposures to an idea before they feel internally impelled to act. And once they have arisen from their slumber, they greatly benefit from continued guidance so that their momentum will be forward momentum in the direction of their revenue and profit goals.

The secret is to use a coach or outside support structure to establish and maintain momentum. Some of the benefits are:
o someone to bring objective insight into something you are too close to really see
o someone you come to admire and don't want to disappoint -- so you make sure you do what you promised them you'd do
o someone who helps you create an action plan and helps you stick to it.

In the simplest, most bottom-line terms possible, if you had a good action plan and stuck with it -- and were able to remain clear and make necessary adjustments from time to time -- you'd be virtually unstoppable.

So get some momentum in your life. Go out and get yourself a coach or equivalent.

Tom St. Louis is founder of the "Double Your Business in 180 Days" Program, which provides intensive marketing training and support for business owners who are ready to grow. Program includes 1000% Guarantee. For 24 Hour Free Recorded Message, call 416-968-2739, or e-mail response@zerald.com